- Research determined in as early as 1894 that pictures are more memorable than text. This eventually became known as the Picture Superiority Effect.
- Sixty-five percent of us are visual learners. This means imagery helps 65% of us understand and remember information better any time.
It is very rightly said that, “ A picture is worth a 1000 words” , that may not be as accurate to a 1000 words but studies have shown that “ A picture is worth approximately 84.1 words, according to cognition scientist Alan F. Blackwell.” The research went on to conclude that : “ The subjects created visuals to convey information and then described those images in words. The average number of words it took them to describe their images was 84.1”
Isn’t it then obviously a great idea to have more visual appeal to making effective communication?
This tells us that when pictures, infographics are used instead of just plain text we humans tend to remember more and hence retain more.
Colors influence how consumers view the quality of the brand visual elements are extremely beneficial in winning your client because they condense important points into graphic form. This can make a very strong impact on the audience.
Similarly, a graph with aptly used colors makes information seem much more real than it would seem if it were simply put in textual form. This makes them much more likely to remember the information and feel that it is important. Since much of what you are doing in a business presentation is trying to make people remember what you say, it is important to use charts and graphics. It is an easy format for them to interpret and take decisions. This alone is worth it!
In short, you can compare and analyze data effectively this way.
Graphics and Charts conveying information is a way that is not propositional i.e., charts are visual. This is an important point, because most people are visual learners. Graphics and Charts also break up monotony for people who are more propositional learners. This might help if the presentation is long.