The client is a Global Media and Entertainment conglomerate with a strong presence across television broadcasting, movies, music, live entertainment and digital businesses. Spread over 173 countries, connecting and entertaining over 1.3 billion people globally.
We picked a popular reality TV show as a case study. The social media data for that reality TV show was analysed. Based on the social media Centelon built an AI based model to predict the marketing strategies that has maximum impact. The key solution component included: