Category: Corporate

Implementing Agile

Centelon is a 4-year-young organization focusing on IT Services and Products, with a presence in Australia, Singapore and India. With over 130 employees presently it’s an employee-owned company. Culturally, we are a healthy mix of being financially conservative (zero debt), aggressive or let’s say bold when it comes to actions taken and mildly socialistic/informal…

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“Women’s forum at Workplace” – The Launch

“Do we need a Women’s Forum?” This is exactly how the conversation started when the idea of launching a Women’s Forum in Centelon was brought up by our CEO. The immediate reaction was an unanimous and emphatic “No. We are all empowered, and we don’t need a women’s forum to empower us”. How was…

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The Art of Personal Branding

One of the first things I learnt about marketing when I went to a B school some 15 years back is “Learn to Market Yourself”. So, how do you Market Yourself? What is it that you do or what is that one thing or rather a few things which make you stand apart? What…

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The new normal – WFH

With luxury of time to prepare – initially started with a collective voice of ‘we’ll get through this’. Unfortunately, like most nations – we squandered that opportunity.

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My product design path: consumer to business

Credit for Gareth HarperI’m very happy that I finally started writing an English design blog. The design road I’ve walked is mostly based on consumer products. Two years ago, I started to dive into the full B2B design circuit. Throughout the process of designing both types of products, I’ve noticed many differences in compatibility and…

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Driving Organization Culture

Centelon is currently a little over 4 years old with more than 110 employees spread across five cities in three countries. While this has been a great growth story, one of the challenges that comes with such rapid growth, especially one that is geographically dispersed is how do we establish a distinctive organisational culture….

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Developing remote workforce — Part 1

Time will tell the story! As someone rightly said, time will tell the story. We, homo sapiens, have experienced continuous evolution of ourselves, not only in the ways of living life but also in dealing with the challenges. The current COVID-19 pandemic is one such example, and we are trying our best to deal…

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Technoball – Personal Analytics in Sports

In this current environment of lockdowns where live sporting events have taken a backseat, can we instead have a predictive analytics and machine learning models to have a simulation of sporting events and pronounce the results? Sounds far fetched but scratch the surface and it does not sound infeasible at all. I am sure…

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Learnings from Covid 19

Centelon is a 4–year-old company with over 110 employees, focussing on IT services and products with a presence in Australia, Singapore and India. We are an employee owned company and culturally, a healthy mix of being financially conservative ( zero debt), aggressive/bold when it comes to actions taken and mildly socialistic/informal in our general approach. Over the last two years we have been growing…

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4 Ways to Reveal Your SaaS Product’s Buyer Persona

Whether you’re trying to accelerate your lead generation or send your conversion rates sky-high, the success of your SaaS product relies on your understanding of a single person: the buyer.
To get to the heart of the pains, problems and passions that drive buyers towards to your product, you need to learn as much about your buyer as possible. Thankfully, there are 4 actionable strategies you can use for defining and refining your SaaS product’s buyer persona.

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